Prudential Fox & Roach Gets a New Name and New Brand

With a flurry of ribbon-cuttings at four different branches in Ocean City on Tuesday, Prudential Fox & Roach Realtors became Berkshire Hathaway Homeservices.

Across the Delaware Valley at 65 offices, building signs and yard signs changed from blue to cabernet, marking a new brand for the regional real estate company.

Prudential Fox & Roach is Ocean City's fastest-growing real estate agency. Its staff and services will remain the same, but the change will allow brokers to take advantage of the brand and shared resources of a internationally known company controlled by billionaire Warren Buffett.

“We are excited to be Berkshire Hathaway HomeServices Fox & Roach, Realtors,” Chairman & CEO Larry Flick said in a news release. “We are joining an organization known for its strength and stability, one that is consistent with our high standards of service and integrity, making this a win/win for our customers and our brokers.”

On Aug. 14, it was announced that HomeServices of America, Inc., a Berkshire Hathaway affiliate, acquired Prudential Fox and Roach Realtors and its subsidiary, The Trident Group, comprised of market leading financial services companies including Trident Mortgage Group, Trident Insurance and Trident Land Transfer Company.