Divvying Up the Pie: Mack Splits from Manco
The famous Ocean City pizzeria becomes Manco & Manco.
After 55 years, Ocean City's most iconic pizzeria has a new recipe: no Mack and more Manco.
Posters with the new Manco & Manco name started appearing in the year-round Mack & Manco store at 920 Boardwalk in late October, and phone calls to the store have been answered, "Manco and Manco." An electronic sign on the facade of the Somers Point store now reads "Manco & Manco Pizza Too."
Chuck Bangle, Mack & Manco co-owner and son-in-law of owners Frank and Kay Manco, has declined to comment to Ocean City Patch on the name change since the new name started to appear. On Friday, he said he would first share information on the change only for a Sunday feature in a "major newspaper," which he declined to name. (Update on Sunday, Dec. 18: Inquirer reports on name change.)
"Mack and Manco's is now Manco & Manco Pizza!" has been posted on the pizzeria's website with various launch dates given for MancosPizza.com.
While ownership declined to speak about the name change, others talked freely about the switch.
The planned name change—and unconfirmed dissolution of the Mack and Manco partnership—has been a badly kept secret since summer with customers and neighboring merchants openly discussing the news.
There are few things in Ocean City as legendary as Mack & Manco. Although the Boardwalk is home to 18 pizzerias, the lines are always longest in front of Mack & Manco's three stores. Mack & Manco assembles its pies differently than most, spreading a layer of shredded cheese atop the thin crust before topping with a swirl of tomato sauce.
Name recognition is key in business. For someone starting out, a name that provides instant recognition is extremely valuable. For someone in business more than half a century, changing names—in most situations—would be unthinkable.
"Because we're talking about Mack and Manco, I don't think it's going to affect their business, not one iota," said Doug Wing, owner of Ready's Coffee Shop on Eighth Street. "I don't think it'll hurt them, a name change as little as that. The new name is very close to the old name."
Five years ago, Wing became the fourth owner of Ready's in its 48-year history. A name change for his restaurant, he said, would be a mistake. "If I changed the name here," he said, illustrating his point by turning his thumb in a downward direction, "it would be death."
Mack & Manco's storied history began in 1956, when founders Anthony Mack and Vincent Manco came to Ocean City from Trenton and opened the original Mack & Manco at 920 Boardwalk. A few years later, they added the store at 758 Boardwalk. Mack's sons Dominic, Vince and Joseph expanded their business to the Wildwood and Atlantic City boardwalks, while Manco's son Frank remained in Ocean City. Frank, with his wife Kay, opened the third store at 12th and the Boardwalk in the 1980s.
FLIP FLOP GIRL
7:56 am on Saturday, December 17, 2011
It is very sad to see something so iconic leave the Ocean City shoreline. Nothing seemed to make a vacation complete without a slice of Mack &Mancos pie. Hopefully the recipe won't change.
NJ dreamin'
8:41 am on Saturday, December 17, 2011
I imagine people will continue to call it "Mack and Manco's" for years to come. Perhaps our grandchildren will know it as "Manco and Manco's" ??
Colin
9:15 am on Saturday, December 17, 2011
Nothing will change since the Mack's have not been involved with the Ocean City Stores for over 30 years. Their partnership was just about the name and now that the Mack's are retiring, they want to close out the partnership. Everything will be exactly the same as always.
Coral
10:38 am on Saturday, December 17, 2011
Now I have to get busy and change all my decorations I've collected over the many years...... time moves on
Paul J. DiBartolo
1:56 pm on Saturday, December 17, 2011
This is a very serious development. I spend most of my spare time thinking about when will be the next time I can get a real pizza, made like they made them in the old days. I have a friend who insists that when you pick up a slice of pizza it must stand up and not flop over. Joe's Pizza in Blackwood was the premier place for me locally to get pizza old-style, but after 40 years in Blackwood he passed away. Mack & Manco was another one of the hold-outs, as well, but that works only when I'm down the shore which isn't often. Lately, when the craving gets really bad I will jump on the AC Expressway and drive the 20, or so, miles to Hammonton (exit 28) and buy a couple of pizzas from Bruni's. Short of that I will buy pizza locally but insist on "cheese on the bottom, sauce on the top, and a little on the well done side" to which my local pizza man responds, "Oh, like-a Mack a Mancos". Whatever happens with Mack and Manco I hope the tradition will be carried on.
Vic Monaco
2:10 pm on Saturday, December 17, 2011
Sorry the son-in-law dissed Patch in favor of a "major newspaper." I guess he doesn't realize free publicity when he sees it or the fact that real soon there will probably be no daily paper in his area. Makes me sad as a former newspaper person, a current freelancer for Patch and a big fan of M&M.
Ellen
4:53 pm on Saturday, December 17, 2011
LOL! Should be interesting to see what the son-i-law views as a 'major paper'. WSJ? New York Times? Washington Post? Dallas Morning News? LA Times? Or is he a small box thinker like 2nd Tier papers?
Ellen
4:42 pm on Saturday, December 17, 2011
Everything changes over time but from what I've read this first time here are my thoughts: The Mack name, iconic of the franchise, wanted $$$ for the continuation of the Mack/Manco name. Hey, nothing wrong with that but the Mancos said NO. Oh well. What I remember when I was in my teens was the 'experience' of the Mack and Mancos pizza.... thought it was the best pizza in the world. Hey what do you know at 16, 18, 20? It's the boardwalk, hormones are raging, everything on the boardwalk is WONDERFUL. But if you've lived anywhere other than the Jersey Shore you learn, by the time you’re in your 50’ or 60’s, that there are other pizzas that surpass M&M’s in several areas. It’s good pizza but it’s seashore pizza – you know the kind that just fills you b/c the shore air makes one hungry. One of the things that I no longer get a kick out of is the one choice pizza size. PLEASE offer a smaller pizza for those of us seasonal empty nesters who don’t have 10 guests every single weekend. How about us who want a more manageable pizza? How about Thin Crust? How about Wheat Crust? If you’re going to make changes then get busy making changes that the public wants in today’s more health conscious society. There may be xxx amount of pizzerias in OCNJ but those numbers would diminish if a Campisi’s from Dallas came in or a Ledo Pizza from MD, VA came in. Those two are examples of giving us an excellent product and something different. Just sayin’
Patricia Fraser
4:44 pm on Saturday, December 17, 2011
If "Mack and Manco's dissed the Patch. Up theirs.........Sorry but thats how I feel......
Anybody remember when Coke changed their can?
Ellen
5:18 pm on Saturday, December 17, 2011
Just found out that the interview was given to the Philly Inquirer but I guess that is a major newspaper for a tinsey part of the East Coast from a person with a tinsey mind. Watch out which bridges you burn son-i-law. The OC Patch is a fun paper to read and ppl subscribe to it on-line from all over the country and look forward to it daily.
Duffer
6:42 pm on Saturday, December 17, 2011
Over-rated pizza for tourists. Best pizza in OC is at Roma.
Sean McCullen
7:13 pm on Saturday, December 17, 2011
I've always been a bigger fan of Primo Pizza when in OC.
Jimmy Sweeney Sr.
7:31 pm on Saturday, December 17, 2011
Manco/manco is only a reminder of one's youth. the sand, water, salt water taffy, ferris wheel, first kiss or love affair. I've tasted pizza at the shore that was as good or even better. Try the competion & see the price get lower.
Bill Smeck
8:14 pm on Saturday, December 17, 2011
Is this some kind of cruel joke? Say it ain't so!!! This is like calling the Boardwalk 'Board Board'.
Eric Campbell
8:49 am on Sunday, December 18, 2011
Under the Boarrrrrd-Board ... BOARRRRRD-BOARD
I don't know ... this slayed me.
Michelle Wolfson
11:58 pm on Sunday, December 18, 2011
Easily the funniest comment/response to comment I've seen in ages. Thanks WHS945 and Eric Campbell.
funchase
8:44 pm on Saturday, December 17, 2011
The original Mack's Pizza was started by Anthony Mack in Wildwood in 1953. It wasn't until 1956 that Anthony Mack helped his cousin Vincent Manco open in Ocean City... these are the undeniable facts. It's a shame that false information is now in print. It would have been best to speak with 'both' parties for this article.
Vic Monaco
12:20 am on Sunday, December 18, 2011
It's a shame you didn't read the story which said owenrship refused to talk.
funchase
9:48 pm on Sunday, December 18, 2011
I wasn't referring to the name change in my post. I intended to point out that the last paragraph of the article is historically incorrect. It claims that Tony Mack came to Ocean City from Trenton in 1956 to start his pizza business and later 'expanded' their business to Wildwood, when in fact Anthony Mack had started in Wildwood three years earlier (1953) and then expanded to Ocean City - a fact that should be noted.
Jamie L.
10:49 pm on Saturday, December 17, 2011
honestly their pizza stinks!!! Taste like cardboard! Primo and Prep are the best on the OC boards!!!!!
Stan Walker
6:15 am on Sunday, December 18, 2011
Mediocre is how I describe M&M pizza. I like Litterer's and Prep's.
Monica Chrisanthon
11:52 pm on Saturday, December 17, 2011
Sorry to see the son in laws comments to the Patch. I really doubt his in laws would ever treat a "local" with such rudeness I agree with the comments above pretty soon there may not be any big newspapers. Irregardless the patch and their staff does a great job supporting OCNJ and it's residents and businesses. There was a more respectful way to share the news with the "local" paper. But again it was his rudeness not his inlaws who are such wonderful people. It would be nice to see the news in BOTH newspapers big and small. Luckily the son in law does not represent the family we all know and love. Thank god for Tony and some of the other staff that represent the family in a much more positive way. Just glad m&m is here to stay.
Harry Scheeler
12:43 pm on Sunday, December 18, 2011
I never understood the hype about this place there pizza is terrible!
Adam
6:54 pm on Sunday, December 18, 2011
Just stumbled across this story, and while I'm disappointed that Mack's is changing their name, I'm more disappointed in the posts about it. A couple of points if you'll bear with me...
Ellen: To institute the changes that you'd like to see, they would inevitably become less profitable. All of the variations will no doubt slow down their process (time is money). Also, their business model is such that it thrives on high customer churn, by introducing that plethora of choices they would have families faced with 'paralysis of choice.' If you're not familiar, look it up. Being that their business is seasonal, every moment is precious. Furthermore, the Philadelphia Inquirer is the 8th largest newspaper in the country...I guess that passes for 'tinsey' these days. Oh, and as for the 'tinsey' mind of the son-in-law, he gave the story to the Inquirer, but the Patch still published it right afterwards. Guess he still got that 'free publicity' that Vic Monaco was worried that he wouldn't get. Hmm, come to think of it... Maybe douchy son-in-law is pretty smart.
Sorry, I don't mean to pick on you, but your comments just reeked of intellectual elitism. I don't mind if you can back it up, but let's be serious.
Vic Monaco
8:38 pm on Sunday, December 18, 2011
As far as your so-called elitism (if that was directed at my comment), I've worked for large dailies, weeklies (including as the first reporter for The Current) and Patch, and I've lived in Philly and Ocean City, so I think I have a somewhat unique perspective that is far frome eltism. Talking to the local reporter would also have shown he understands what it means to be local; that he has some affinity for "locals." If he thought that a local story would have precluded an Inquirer story he has little confidence in the importance of his story.
Vic Monaco
8:30 pm on Sunday, December 18, 2011
Two DIFFERENT stories would have meant MORE publicity.
And talking to the local media would have created more goodwill, not the ill will it has created for some. And everyone knows that goodwill is immeasurable in the business world.
Vic Monaco
12:11 am on Monday, December 19, 2011
Just read the story in the "big newspaper." Bangle decided he needed a lawyer to write a short press release? Perhaps he should have hired a spokesperson because IMHO he didn't do himself any favors with his own mysterious, curt answers. Perhaps he has something to do with the Macks wanting their name back. Writing as a former OC resident who has never eaten a slice of pizza anywhere else in OC, his comments in this story and to Patch have turned me off so much that I will now try others every summer. As for the BIG story, the writer seems to fail to say where the Mack's pizza parlor is, since the Stone Harbor folks said they're not involved. Can anyone tell me where that is so I can try it?
funchase
10:34 am on Monday, December 19, 2011
The following link will give you Mack's history and locations: http://www.funchase.com/Images/Macks/MacksPizzaPg1.htm
Frank Szymkowski
7:31 am on Monday, December 19, 2011
a shore institution for sure! But Macks in Wildwood is our shore pizza place.. They are very similar.. If you guys want to try local(20 miles) pizza from Cinnaminson that is heavenly, you have to go to Delorenzos in Robbinsville. off of 130 N.
Gloria
11:49 am on Wednesday, December 28, 2011
Hey? What ever happened to The Pickel Barrel!!!
SteveB
5:04 pm on Tuesday, February 14, 2012
I have homes in Robbinsville & Wildwood. I've loved Mack's pizza since I was a kid, for about 40+ years. Their preparation sets it apart as far as taste goes, but I wish they'd make their crust a bit thicker- the slices flop around a bit too much. If you're in the Robbinsville area, go about 2 miles farther up 130 to East Windsor & check out Via Roma, across from the Home Depot. Thick crust, lots of cheese. Their garlic pies are my favorite. They also do great meals and the best chef's salads in the area.