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Crowds Get Glimpse of Downtown's Great Hope: Stainton's

The new gallery of shops opens its doors during the Spring Block Party.

 

The crowds at the outdoor Spring Block Party had more than 375 crafters to check out, but one of the biggest attractions of the event was under the roof of Stainton's: a new gallery of shops that shares the name of the landmark department store that anchored the downtown for 83 years before closing in 1995.

The new Stainton's has scheduled a grand opening for May 19 in the 100th anniversary year of the landmark building. But the new owners opened the doors to the new gallery on Saturday to give shoppers a sample of what's to come and to test systems in a soft opening.

Stainton's features more than 70 boutiques arranged on the 22,000-square-foot first floor of the Stainton's building. The vendors offer a mix of merchandise from apparel to woodcraft. But Stainton's biggest offering is the hope of becoming a new main attraction drawing shoppers year-round to Ocean City's downtown.

"I didn't know this was here," said Maura Reilly, of Jenkintown, PA. "But it's all very nice."

Reilly had picked up a scarf and was uncertain where to pay for the item. The vendors at the new Stainton's share a central cashier's station run by the management. Vendors are responsible for stocking and maintaining their 10-by-10-foot spaces.

Nicole Foxman, marketing director for Stainton's, said she's reluctant to describe the new store as a co-op, because that might be too closely associated with the "F word": flea market. She said the key to success for Stainton's will be maintaining a variety of high-end and unique merchandise.

Neither the customers nor the merchandise on display Saturday would be confused with flea-market fare. Spring Block Party visitors browsed displays of everything from sailboat replicas to original artwork. A small lunch counter with flat-screen TVs served shoppers in the back of the new gallery.

"I think people like that hub-type shopping," said Marcia Shallcross, executive director of Main Street Ocean City.

Shallcross sees the Stainton's as a key part of a unique opportunity this summer for revitalizing the downtown.

The new $400 million causeway will open this month, channeling visitors to the doorstep of Ocean City's downtown on Ninth Street. Main Street Ocean City a month away from unveiling a new marketing campaign promoting Ocean City as a place to "Shop, Dine and Unwind Year-Round." The city has promised to provide public restrooms to downtown visitors. And Stainton's could be the draw that makes Ocean City's downtown a destination.

Shallcross said Stainton's is spending a lot to market the shops and that the gallery will maintain evening hours.

"When a few make that commitment, that feeds off itself," she said.

New stores such as Uncle Joonies Steak and ShakeYoasis Frozen Yogurt and Sandra and Roy's are open on the Avenue, and others such as a downtown location for Ocean City Coffee Company, Pink Mermaid, Old to You, Happy Days and the Zen Den are on the way, according to Shallcross.

Stainton's is already a part of a shift in the downtown, she said, noting that Stainton's has power-washed sidewalks, painted, landscaped and scheduled bus trips to bring shoppers in.

"They've gone over and above," Shallcross said.

Ocean City Regional Chamber of Commerce Executive Director Michele Gillian sees the same opportunity that Shallcross does — with the new bridge, work on the City Hall Annex property, new marketing campaigns and new wayfinding signs all coming together with the arrival of Stainton's.

"We really look forward to promoting downtown as well as the three Bs (beach, bay and boardwalk)," Gillian said. 

"Stainton's is an important part of the whole formula," she said.



Related Topics: Downtown and Stainton's: A Gallery of Shops

occrippled

11:07 am on Sunday, May 6, 2012

I am from NY, call it what you want, but this is identical to the indoor flea markets that have been there for years. So they share a central cashier ? Nice that Staintons will know exactly what each vendor is making. Too funny.

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Eric Sauder

4:23 pm on Sunday, May 6, 2012

Downtown doesn't fit in with the "three b's" does it? That kind of points to its status as a step child in Ocean City. I hope the support of the CoC for the downtown will amount to something like the support it gives the "three b's" but I seriously doubt it.

From the pictures it looks better than I thought it would. I truly hope it succeeds but I'm not overly optomisitic that it will (after the curiousity wears off). And I don't think it will make OC a destination. I agree that it will most likely compete for the shoppers who wander downtown now. Which is not to say it won't help the downtown. As with so many other things it may not be THE solution but a part of the solution. Another part of the solution will probably go down on Tuesday, but don't worry folks; Ocean City won't change.

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Eleanor

5:24 pm on Sunday, May 6, 2012

I can't tell you how sad it made me to walk through this area yesterday. "The vendors offer a mix of merchandise from apparel to woodcraft"? Thats exactly what was offered by the street vendors at the block party, and the merchandise duplicates what is offered at a lot of downtown shops and on the boardwalk. Yes, it was bright, clean and everyone seemed cheerful, but it was confusing to navigate. Everything that is offered there was exactly what was offered in a different setup at the last revamping of the area and those shops panned out in months - the ones that survived, like Gabrielles, are in different locations now.
Seems like all of the contingents in this town - maybe all towns - are at odds with the interests of the others. When this space had a chance to devote the top floors to the charter high school which would have attracted a large, student-friendly vendor like a Staples to the bottom floor the teachers union fought it, pushing for the new high school. The charter school went off to Somers Point and the space has been dying a slow death ever since. Just too sad.

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Joanne

6:24 pm on Sunday, May 6, 2012

Hard to navigate? The block party is a straight line down Asbury Ave.! The difference these merchants- were open for business! Good business going over the bridge to Somer Point? Sound familiar? VOTE YES ON MAY *th!

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georgejenkins

7:26 am on Monday, May 7, 2012

There are lots of 'mommy bloggers' and Printapons deal sites that track current coupons and store deals and list them online each week.

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Ellen

10:49 am on Monday, May 7, 2012

Sigh...... once the initial curiosity wears off.... Look this is clearly a flea market set up with little thought to quality of design.

Did anyone else notice the disparity in the finish out. Traditional columns - beachy claboard dividers - press 'n peel tile floors with a pattern of another style , were they all found on sale and the 'investors' grabbed whatever they could. Was the slab of black granite, the only omage to upscale? What about the paint? White and pastels. Stainton's looks like an overgrown hospital gift store. Very disappointing in this shoppers eyes.

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Nicole Foxman

11:54 am on Monday, May 7, 2012

I am sorry the design elements were not to your liking. To be fair, it is difficult to get any clapboard (or slat wall) to look beautiful in a building that is not modern in design. The "beachy" wood grain and pastel colors were chosen to bring in a sense of openness and light. However, keep in mind that much of the design disparity you speak of is a result of what merchants have added to make each of their shop areas unique. The idea is to bring in merchant and merchandise variety, much like you would find in a marketplace, not to decorate consistently throughout. That would be more like a single store.

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tom

7:45 pm on Thursday, May 10, 2012

Ellen: John Wanamaker, Marshall Field, Aaron Montgomery Ward and other merchants of the late 19th and early 20th century built monuments to retail unlike anything that can be easily duplicated in the 21st century. Kudos to Harry Bassford, Lester Argus and Bret Foxman for resurrecting an old building and paying homage (it's spelled with an `h') to another great 20th century merchant. As one of the 70 or so new merchants in the building I wanted to mention that I 'm the one with the "press 'n peel" flooring you incorrectly describe. As the largest tenant, our space is designed to be a store within a store. The flooring helps the customer realize they are shopping for wares from one particular merchant. We carry merchandise from a few dollars to several thousand dollars, It's called diversity - something for everyone. That's what you have throughout the store, many merchants offering a diverse constantly changing cacophony of merchandise.Give us time, we all had about a week to put together our spaces, some more creative and faring better than others.Please come back and watch us grow.

Mike laquintano

12:48 pm on Monday, May 7, 2012

Um, boring and cheap looking. It's like the Quaker city flea market road show. There is no uniqueness to this whatsoever. Big yawner. Maybe some blue hairs will come from Ac and spend $7. Yes to byob would be the boost downtown needs. "hospital gift store" haha, I love it!

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Liz

1:01 pm on Monday, May 7, 2012

I had low expectations, but hoped I was wrong. Sounds like I was right n the mark from the comments. I'll take a look when I am in OC in a few weeks. Maybe it will improve??

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Silver Mariposa

6:30 pm on Monday, May 7, 2012

It's a shame they couldn't design the inside to be like a little nautical shanty-town with each booth like a little storefront with varying styles and textures. That would echo the plans for the facade of the Stainton's condos on the upper floors. Right now the aesthetics do not make me want to walk the aisles, much less wander into any of the spaces. It does remind me of the airport kiosks.

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Mike laquintano

7:00 pm on Monday, May 7, 2012

Poor planning. No progression. Downtown has 0 places to eat that would compete with other towns. There is so much potential that it's a travesty there isn't revitalization. Draconian laws and an anemic city council will do that.

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Mike laquintano

7:02 pm on Monday, May 7, 2012

Last Thursday, I had 4 friends in from Los Angeles. We went out to eat in margate. We spent $385 over the bridge. Pizza and cheesesteaks just wasn't cutting it for the 6 of us.

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Todd Zieseniss & Shelly Fairo

8:37 am on Tuesday, May 22, 2012

It is a shame that some people are comparing this to a flea market due to the co op concept. Some are commenting without even coming in to take a look for themselves. The owners carefully selected the vendors, and were specific with their requirements of offering only NEW merchandise. It is not used junk as in a flea market but we do have the variety. We are vendors at Stainton's and our inventory is high quality brand names such as Coach, Dooney & Bourke, Michael Kors, etc. Our store offers women's clothing, handbags, jewelry, and art and decor objects. We personally, have over $20k invested in our inventory in our small booth so I would hardly call it flea market! Everyone has worked really hard and it would be nice if people were more supportive instead of making negative comments and bashing the small business owners of the area. We are Ocean City residents year round so we would love to see downtown grow as a thriving shopping district. We do agree, however, there really are no great restaurants downtown. We usually travel over the bridge to Somers Point or beyond to eat out. At least, this is a start to bringing more of a variety to downtown. Hopefully this will attract more people, more businesses and who knows maybe even some great restaurants in the future. ********SEA SHELL DREAMING**********

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dina

9:21 pm on Tuesday, May 22, 2012

ah yes...more MUDPIE...as if every other shop in every shore town doesn't already carry this overprices cheaply made clothing...but wait.... I can get flip flops to match my beach cover up tunic and beach bag--I though garanimals were for children?

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Joanne

7:01 am on Wednesday, May 23, 2012

Do we really need another group of stores that sells matching flip flops for the tourists and then shutters for the winter? Where are the stores that provide for the needs of the year round residents? Oh yeah I forgot, they are all leaving!

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