Business & Tech
Crazy Susan's Cookies Gets Food Network TV Show
Food Network announces July premiere for show revolving around characters behind Crazy Susan's Cookies on West Avenue.
Confirming rumors that have been swirling for months, Food Network announced a July premiere for "Tough Cookies," a new show revolving around Susan Adair, her sister Linda Brand and the other personalities behind Crazy Susan's Cookies.
"The only thing more popular this summer than the Jersey Shore beach are the cookies at Crazy Susan's," the network said in a press release.
"There's never a dull moment at the cookie jar with this loving, squabbling, multi-generational family," the release said. "Sisters Susan and Linda try to keep everything running smoothly - but with lines out the door, phones ringing off the hook, and family members who create more problems than solutions, they'll need to work their tails off to keep these cookies from crumbling."
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Found scooping oatmeal-raisin dough balls onto pans in her shop at 1345 West Avenue on Saturday morning, Adair said she couldn't say too much about the TV show because a clause in the contract she signed only allows the network to release information.
A production team has been shooting in the shop and around town and is scheduled to shoot on the Boardwalk next week, weather permitting.
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Crazy Susan's had its first brush with television fame a couple years ago when the Rachael Ray Show featured its delectable Crazy Turtle Cookie as snack of the day.
Adair is known as much for her outgoing personality and crazy antics as she is for her delicious cookies.
Family lore has it that Adair opened her shop in 2006 after years of making cookies for family gatherings. According to her shop's web site, the name was chosen when a family member asked "Who made the cookies?" Another answered, "Susan!" and cousin Pete asked, "Crazy Susan?"
Adair has said it was the death of a close cousin, Joy Iuliano, from ovarian cancer that inspired her to finally open a retail location after years of operating a business from her home oven.
Who knows? Food Network might do for Adair and Ocean City what TLC did for "Cake Boss " Buddy Valastro and Carlo's Bakery in Hoboken -- which has become a tourist attraction in itself. You can't turn on the TV without seeing "Cake Boss" and not one, but two spin-offs.
Check out Crazy Susan's web site at www.crazysusanscookies.com, or call 609-391-1919 or 609-314-0429.
